Allen Ford, UK
Automotive
Allen Ford, UK
As part of a wider retail environment reform, Allen Ford Nuneaton required a digital transformation that would modernise the showroom experience while aligning with Ford’s evolving brand standards.
The objective was to enhance customer engagement, improve visual impact, and introduce scalable digital systems that support marketing agility and long-term operational efficiency.
Scion Interactive was appointed to design and deliver a connected digital solution that seamlessly integrates into the reimagined retail space.
The project presented several key considerations:
- Integrating modern digital systems into an existing operational dealership.
- Ensuring minimal disruption during refurbishment works.
- Aligning with Ford’s corporate identity and retail guidelines.
- Creating a future-proof platform that supports ongoing campaign updates.
The space required more than just screens — it needed a cohesive digital ecosystem that complemented the physical redevelopment.
Services Provided
- Project Consultancy
- Display installation of LCD and LED Samsung commercial products
- Content creation and plaits curation using Samsung VXT cloud platform
Technology supplied
- Design and implementation of Harman professional audio solutions
- Service and support fall technical elements, including live changes to playlists, remote audio change, live DJ support and device health monitoring
